The most effective way to build your business is to set specific, attainable goals. ArtIsIn offers an extensive list of services designed to help arts organizations, arts related businesses and individuals do exactly that. We help you visualize, refine and formalize your short and long-term business plan. With our guidance, arts-oriented companies have established a profitable base of operations and have enjoyed continued growth from that base.
Click on any topic below for additional information about how we can specifically help you succeed. You may also scroll through the entire page to get an overview of what we can do for you.Services Geared to Arts Organizations and Arts Related Businesses
Whether you're a theater company, an art gallery, a design studio or an arts council, you have a mission to always keep your offerings fresh, captivating and, yes, financially solvent! Below are some of the many ways to go about strengthening your position in the community. We've done it for others. Let us help you.
- Strategic and Business Planning
- Marketing Planning
- Developing Membership
- Attracting New Audiences
- Establishing Resources
- Fund Raising
- Creating Strategic Alliances
- Recruiting and Managing Volunteers
- Advising Directors and Members of Your Board
Let us show you how to create new opportunities for yourself as an artist. We have a knack for helping artists market their work, transform their artistic talents into profit and be quite comfortable with the "business side" of their art.
- Business Planning
- Creating A Niche
- Turning Your Art Into Profit (Without Selling Out)
- Portfolio Development
- Presenting Yourself
- Valuing Your Art
- Valuing Yourself
Strategic and Business Planning - If you don't have an overall strategic business plan, we can help you develop and implement one. We can also help you review the effectiveness of an existing plan. With our experience, you can obtain an analysis of your current market. You can also have us review your business plan objectives within the framework of today's rapidly changing market. This evaluation can help you be better prepared for how the 21st century affects your organization.
Marketing Planning - Before you can communicate effectively, you must evaluate your organization's mission. We can help you clarify your exact purpose and define your best constituency within that context. We can also critically assess whether your organization is currently serving the appropriate targeted market. Plus, we can aid you in determining if your marketing message is positioned properly and whether you're maximizing the opportunities within your market.
Developing Membership - ArtIsIn can help you analyze your current membership and determine the growth rate of your organization. We'll assist you in evaluating your member's needs and whether they are being served. Our fresh ideas for creating new opportunities for membership development, growth and sustainability can be invaluable!
Attracting New Audiences - Let us show you how to maximize your organization's strategic plan to successfully attract and develop new audiences. Are you using the most creative means to shape your programming? We can offer insightful direction regarding that, along with proven procedures for mounting an effective marketing campaign.
Establishing Resources - Are you aware of all the potential resources available to you? Personnel with hidden skills and untapped financial sources may exist within your organization. We'll help you pinpoint them. In fact, we can help you determine the full range of resources and options available. Plus, you can use us to create a program that improves and manages your resources for the future.
Fund Raising - Whether you're looking to develop a conventional fundraising campaign or wish to explore any of a number of uniquely resourceful means of raising funds, we can help. We'll show you how to initiate and leverage your organization's current resources to create new money-making opportunities. And, we can aid you in targeting new prospects that complement your existing sources of capital.
Creating Strategic Alliances - By developing relationships with other organizations that are mutually beneficial, you can create a synergy that's more than the sum of its parts. We can help you orchestrate these alliances and maximize their value. Plus we'll advise you how to steer clear of the political fallout that such alliances can generate.
Recruiting and Managing Volunteers - As the lifeblood of some organizations, it's important to understand the ways you can encourage volunteer support and participation. We provide guidelines within your organization for recruiting, developing, training and maintaining prospective volunteers. We also offer valuable suggestions that can maximize the contribution of your volunteers and develop leadership qualities among them.
Advising Directors and Members of Your Board - By clearly defining the responsibilities and role of the board and the organization respectively, you establish lines of communication that promote growth and understanding. We can offer you a model that allows for an effective working relationship with your board, including your immediate directors and advisors.
Business Planning - Just as any organization needs a strategic plan, individual artists should also determine a series of goals that help propel you forward as an artist and a business person. We can help you develop such a plan, review the opportunities in local markets and set specific steps needed to reach those goals over time. We can also offer guidance in how to be more effective in developing marketing opportunities as well as how to simply feel more comfortable with the "business side" of your art.
Creating A Niche - Making a name for yourself in an artistic specialty is one of the foremost ways to establish and, over time, enhance your reputation. We can help you analyze your talents, then devise a plan that builds on the finest of them, including promoting them to new audiences as well as those who already know your work.
Turning Your Art Into Profit (Without Selling Out) - You can create an artistic lifestyle and pay the grocery bill in good conscience. Let us show you the ropes to get your commercial career into high gear while retaining your artistic license.
Portfolio Development - Showing a sensibility to your target audience and the marketplace is a key factor to the most successful portfolios. We can key you into what people are looking for, how to make your portfolio more adaptable so it can appeal to a broader spectrum of interests and what to leave out of a portfolio so you avoid negative impressions.
Presenting Yourself - No matter what your artistic style may be, how you present yourself can give your art a resonance and personality that adds extra value to the end product. Showmanship doesn't have to be broad and loud, however. Let us help you discover the stylistic approach to your presentation that gives your work the impact you want.
Valuing Your Art - Hanging a price tag on a painting, setting the commission for a sculpture or coming up with a fee for a new project is based on a variety of factors. Our expertise in such matters will be most welcome when it comes to figuring what the market will or won't bear. As a prime factor in determining how profitable your artistic abilities will take you, this is a matter where feedback is essential. We can help.
Valuing Yourself - Pricing your time is one of the most critical areas for an artist to determine. Too low and you're giving it away. Too high and your "patrons" begin to disappear. With us, you have a friend in the business who knows what people are paying and receiving for artistic endeavors. Call us and we can work out a valuation that you can live on and live with!
