Building On Your Strengths and Diffusing Your Weaknesses Through Collaborative Marketing and Strategic Alliances Within and Outside the Arts Community Collaborative Marketing and Strategic Alliances Survey Our Mission - We provide unique and targeted business development services for artists and arts organizations. A feature of ArtIsIn's service is to offer our specific expertise in collaborative marketing and strategic alliances for the arts. You will benefit by: Identifying, increasing and targeting your constituency Building on your strengths and diffusing your weaknesses Developing new opportunities Identifying new techniques for developing funding sources Focusing on larger results and strategies Marketing Philosophy - As the landscape of the nonprofit community evolves, artists and arts organizations need to find additional ways to impact their marketing development. Reasons for this change include: Strengthening your core competency Increasing your visibility Mandates from funding sources Sharing marketing (and materials), administrative tasks, systems, expenses, programming, etc. Positioning in the marketplace What You Will Learn -- As artists and arts organizations you will learn to: Assess your current market and determine your focus and goals Work with others within and outside of the arts community Build collaborative marketing ideas and strategic alliances Directly identify and implement new opportunities and learning structures Increase your visibility What We Do - Direct consulting opportunities Seminars Training Presentations Speaking engagements Products back to top